The Programmatic Society – UK (Episode 2) : Outlook for targeting, identity, new formats and channels

Podcast disponible

Outlook for targeting, identity, new formats and channels

An episode with:

– Daniel Knapp, Chief Economist at IAB Europe

– Julie Selman, SVP, Head of EMEA at Magnite

Among the topics :

1. Do we have the right recipe in digital advertising now ? Did we have the right recipe before ? Are we willing to experiment more in advertising ?

2. Before GDPR came to place, did the regulators understand what the cookie is used for ?

3. How complex has our business become ?

4. Retention is a very interesting topic right now! How do companies keep their employees and culture?

5. What are the current trends in the next 24months?

1.

Do we have the right recipe in digital advertising now ? Did we have the right recipe before ? Are we willing to experiment more in advertising ?
2.

Before GDPR came to place, did the regulators understand what the cookie is used for ?
3.

How complex has our business become ?
4.

Retention is a very interesting topic right now! How do companies keep their employees and culture?
5.

What are the current trends in the next 24months?