Outlook for targeting, identity, new formats and channels
An episode with:
– Daniel Knapp, Chief Economist at IAB Europe
– Julie Selman, SVP, Head of EMEA at Magnite
Among the topics :
1. Do we have the right recipe in digital advertising now ? Did we have the right recipe before ? Are we willing to experiment more in advertising ?
2. Before GDPR came to place, did the regulators understand what the cookie is used for ?
3. How complex has our business become ?
4. Retention is a very interesting topic right now! How do companies keep their employees and culture?
5. What are the current trends in the next 24months?