Can European broadcasters compete with Google, Amazon and Netflix for audiences, data and advertising investment?
In this episode of The TV Society, Dirk von Borstel and Hossein Houssaini from Virtual Minds discuss the future of European television and advertising, the strengths of European broadcasters and the role European AdTech could play in building a strong and sustainable alternative to global platforms.
As the media landscape becomes increasingly fragmented, the discussion explores some of the industry’s key challenges: how to simplify access to broadcasters’ inventory, reduce fragmentation across European markets, bring linear and digital television closer together, and maintain control over audiences and first-party data.
The conversation also looks at existing developments in markets such as Austria and Germany, and at what needs to change by 2030 for European broadcasters to strengthen their position in the advertising market.
Guests:
Dirk von Borstel – Virtual Minds
Hossein Houssaini – Virtual Minds
The TV Society is a B2B TV show produced by THE SOCIETIES.MEDIA, with Minted as media partner and operational support from Checksub.
This episode is presented with the support of Virtual Minds.
