The main trends regarding the digital advertising industry in 2022?
An episode with :
- Donald Hamilton from Azerion
- Mathieu Roche from ID5
Among the topics :
- Do you think we understand what brand experience means in terms of the challenges we have today from a technology perspective vs what do we actually execute?
- How to target the right audiences?
- There are methodologies on how to target and message from the early days of digital advertising that are becoming trendy again!
- How engageable are gaming ads?
- How scalable is that channel?